Designing for users,
delivering for business

I'm Keir, a product designer with a passion for crafting intuitive digital experiences. I combine deep user empathy with systems thinking to create products that are both beautiful and impactful on business outcomes.

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Keir Richardson, Product Designer
About me

14 years designing purchase, checkout and consumer finance journeys across ecommerce, subscriptions and B2B services, on web and native iOS. I take complex messy problems, untangle them by leading the discovery and experimentation, collaborate where needed, and bring stakeholders with me through the design process to elegant design solutions that improve measured results and have real impact.

My experience spans education, automotive, fashion, home furnishings, telecoms, banking and publishing, across responsive web and native apps. As a UPXA Mentor, I coach and lend my expertise to fellow design professionals.

Recent business value delivered
  • BPP University Unblocked a complex Salesforce/PIM data delivery system to secure £350k+ in new self-serve sales.
  • Cazoo Developed a custom experimentation framework with PMs and data analysts, lifting finance orders from 48% to 56%.
  • Dunelm Optimised the checkout journey to deliver a 12% conversion uplift against abandonment targets.
Selected Work

Case studies with impact

Apprenticeship onboarding portal showing cohort dashboard with learner status and progress tracking
B2B Discovery AI Prototype Vision

Identifying friction for B2B clients and internal team onboarding cohorts

BPP wanted to reduce operational friction and compress the 6-week onboarding window that relied on 70+ FTEs and heavy manual workarounds, recognising the process as ready for automation and agentic AI.

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BPP course page showing ACCA course selection with study options, session dates and pricing
B2C e-commerce Discovery Vision

Reimagine e-commerce flow, unlocking future revenue

BPP sought to unlock self-serve revenue by redesigning their PQ course pages — bringing them into a new design system while removing the barriers stopping prospective students from converting and growing eCommerce revenue.

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Two designers reviewing a whiteboard covered in sticky notes and user flow sketches during a workshop session
User research Experimentation Strategy Data driven design

Increasing Part Exchange orders through user insight & experimentation

Mapped the end-to-end part exchange journey to surface friction, then used experimentation to drive meaningful uplift in PX order volume.

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V by Vodafone iOS app showing location tracking and activity stats for a child's connected watch
iOS app Subscriptions Design guidelines Connected devices

Allowing kids independence while allowing parents peace of mind

Built the end-to-end iOS experience for V by Vodafone's connected device ecosystem, with a focus on the kids watch — balancing child autonomy with parental oversight in a subscription-first product.

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For more case studies from Sweaty Betty, BPP, Cazoo and Which?
What I do

Skills

Discovery and generative research Interviews, synthesis, problem framing, prototyping
User testing Moderated testing, unmoderated testing, translating key insights into clear experience design solutions
Stakeholder and ideation workshops Bringing teams in before solutions are fixed
Experimentation A/B test design, measurement, and shipping wins
End-to-end journey ownership Whole journeys, not isolated features
Design systems Component contribution, governance and accessibility
Conversion optimisation Analytics and behavioural data
Mentoring Lifting team design practice
Tools
  • Figma
  • Figma Make
  • Miro
  • UserTesting
  • Contentsquare
  • Hotjar
  • Google Analytics
  • Copilot & Claude
Get in touch

Not sure what to build next?

Open to permanent and contract opportunities across any industry.

keirdesigner@gmail.com
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