Quick Estimates

Why? Provide customers with an immediate non-guaranteed valuation for their vehicle based on positive assumptions and by inputting minimal vehicle and user details.

Challenge: To communicate that the estimate the customer sees is not guaranteed.

Allowing customers to get a valuation faster would also help the business understand the intention of customers who complete a full valuation — as currently customers have to fill out a long form and enter personal details before seeing a valuation.

Currently, 40% of customers who land on the "About Your Car" page do not complete the form to receive a valuation. The biggest drop-offs in completing the valuation form for sell car are at the mileage (24.2%) and customer details (11.4%) sections.

Customers looking to sell or PX their vehicle often start their journey by valuing their vehicle to compare against competitors. This initial valuation is a key factor about whether a customer will PX or sell their vehicle to Cazoo.

The project successfully reduced incomplete valuations to 32%, which led to a 2.6% increase in users selling cars and a 1.2% increase in users buying a car with part exchange — meaningful commercial gains driven by a simpler, faster user experience.

The process began with workshops to surface themes and ideate with stakeholders on potential directions. These sessions helped align the team on the core user problem and explore a range of solutions before committing to a direction.

The solution allows customers to receive an instant, non-guaranteed estimate by entering only their registration number and mileage — removing the lengthy form that was causing the high drop-off rate. The design makes clear that the figure shown is an estimate, setting the right expectations while still giving customers the confidence to continue their journey.